LAUNCH

Project Type

Mobile & Web Application

Year

2025

Collaborator

Fortmindz

Tools Used

Figma, Miro

Project Overview

Launch is a cross-platform automotive marketplace designed to provide a simple, transparent, and trustworthy experience for both mobile and web users. The platform streamlines the car auction process, allowing users to browse, bid, and sell vehicles seamlessly across any device.

A high-fidelity UI/UX design showreel for Launch, showcasing responsive mobile and web interfaces for a digital car auction marketplace.

The Opportunity

The traditional automotive auction market is hindered by a lack of transparency, complex jargon, and fragmented listing processes that create high friction for users. This project addresses the critical need for a secure car auction ecosystem by solving the "trust gap" through verified vehicle history and streamlined, cross-platform communication.

User Personas

Dealer user persona for launch car auction platform

David Miller

Male, 45

Independent Car Dealer

Background:

Owns a boutique dealership in Texas and relies on fast inventory turnover to maintain monthly profit margins.

Goals:

To quickly source verified vehicles and sell trade-ins through a secure, high-speed bidding platform.

Pain Points:

Time-consuming manual listing processes and the lack of immediate transparency in vehicle history reports.

*To protect participant privacy, names and photos are fictional representations based on real research data.

David Miller

Male, 45

Independent Car Dealer

Background:

Owns a boutique dealership in Texas and relies on fast inventory turnover to maintain monthly profit margins.

Goals:

To quickly source verified vehicles and sell trade-ins through a secure, high-speed bidding platform.

Pain Points:

Time-consuming manual listing processes and the lack of immediate transparency in vehicle history reports.

*To protect participant privacy, names and photos are fictional representations based on real research data.

David Miller

Male, 45

Independent Car Dealer

Background:

Owns a boutique dealership in Texas and relies on fast inventory turnover to maintain monthly profit margins.

Goals:

To quickly source verified vehicles and sell trade-ins through a secure, high-speed bidding platform.

Pain Points:

Time-consuming manual listing processes and the lack of immediate transparency in vehicle history reports.

*To protect participant privacy, names and photos are fictional representations based on real research data.

Seller user persona for launch car auction platform

Sarah Jenkins

Female, 32

Marketing Consultant

Background:

A tech-savvy professional living in Chicago looking to sell her well-maintained SUV to upgrade to an electric vehicle.

Goals:

To list her car with minimal effort and receive a fair, transparent market price without navigating complex auction jargon.

Pain Points:

Anxiety over buyer credibility and the frustrating, slow back-and-forth typical of traditional price negotiations.

*To protect participant privacy, names and photos are fictional representations based on real research data.

Sarah Jenkins

Female, 32

Marketing Consultant

Background:

A tech-savvy professional living in Chicago looking to sell her well-maintained SUV to upgrade to an electric vehicle.

Goals:

To list her car with minimal effort and receive a fair, transparent market price without navigating complex auction jargon.

Pain Points:

Anxiety over buyer credibility and the frustrating, slow back-and-forth typical of traditional price negotiations.

*To protect participant privacy, names and photos are fictional representations based on real research data.

Sarah Jenkins

Female, 32

Marketing Consultant

Background:

A tech-savvy professional living in Chicago looking to sell her well-maintained SUV to upgrade to an electric vehicle.

Goals:

To list her car with minimal effort and receive a fair, transparent market price without navigating complex auction jargon.

Pain Points:

Time-consuming manual listing processes and the lack of immediate transparency in vehicle history reports.

*To protect participant privacy, names and photos are fictional representations based on real research data.

Research & Insights

My research revealed that successful car auction platforms require high-transparency features like Carfax integration, reserve pricing, and streamlined negotiation to build user trust. Insights showed that while dealers dominate trading, simplifying the listing flow and clarifying vehicle history are critical to reducing friction and increasing platform volume.

Strategy & Information Architecture

I developed a cross-platform architecture utilizing VIN-driven automation to accelerate the listing process and a structured chatbot interface to streamline buyer-seller negotiations. The design prioritizes scannable UI elements, highlighting Carfax data and key vehicle specifications to ensure a high-trust, frictionless experience on both mobile and web.

UX blueprints for Launch, illustrating the responsive wireframe structure for the VIN-driven listing process and negotiation chatbot interface.

Yellow bowl filled with lemons on bright yellow background for lifestyle branding

Interaction & Visual Design

The visual language utilizes a minimalist design system centered on a professional brand-blue palette and Montserrat typography to ensure cross-platform clarity. I integrated high-impact micro-interactions, such as swipe-to-confirm delivery and custom "launch" animations, to elevate the user experience while maintaining an image-focused, engaging interface.

Motion design preview of the Launch platform’s primary action button, featuring a custom vehicle launch animation to enhance the seller’s user experience.

Visual design system for Launch featuring the Montserrat typography hierarchy and a professional blue-centric color palette for a cross-platform automotive marketplace.

Challenges & Results

The primary design challenge involved engineering a complex user permission system that limits buying to dealers while ensuring the mobile architecture remains flexible for future expansion. By implementing a scalable UI framework, the platform successfully balances current business constraints with long-term adaptability, ensuring a seamless transition to open-market trading without requiring a significant interface redesign.